Chinese language smartphone manufacturers prime Africa’s market in Q3

NAIROBI — Transsion Holdings, a China-based smartphone producer, led the African smartphone market within the third quarter with a unit share of 47.four p.c, sustaining steady shipments into the area, in accordance with the most recent examine by a world analysis agency launched in Nairobi Monday.

The Worldwide Knowledge Company (IDC) stated Transsion, which manufactures Tecno, Infinix, and Itel manufacturers, outpaced Samsung which is positioned second with 21.Three p.c share, whereas Xiaomi which skilled 1 / 4 on quarter (QoQ) decline in shipments positioned third with 6.1 p.c share.

“The 5G market remains to be beneath its full potential in Africa attributable to poor telecommunications infrastructure,” George Mbuthia, a analysis analyst at IDC stated in an announcement issued in Nairobi.

Mbuthia stated the 4G will stay dominant as telecom corporations are eager on recouping the massive investments they made within the 4G infrastructure that’s but to be totally utilized.


“The comparatively excessive price of 5G units is one other inhibitor. In the long term, nonetheless, costs will begin declining as extra distributors launch inexpensive 5G fashions,” he stated.

The examine exhibits that Africa’s smartphone market noticed shipments decline 2.Three p.c QoQ throughout Q3. Whereas the area displayed indicators of restoration in H1 2021, IDC stated part shortages started to negatively affect African markets in Q3, inflicting a decline in smartphone shipments.

In distinction, says the stories, Africa’s function cellphone market stays buoyant, rising 14.2 p.c QoQ. “With smartphone costs remaining comparatively excessive and solely anticipated to extend over the approaching following quarters, the inexpensive costs of function telephones make these units extraordinarily engaging,” IDC stated.

In response to IDC, Africa’s prime three smartphone markets recorded blended performances as Egypt noticed shipments decline 19.5 p.c QoQ, whereas Nigeria was down 9.four p.c over the identical interval. The report says each of those markets are dominated by Chinese language manufacturers that had decrease shipments attributable to part shortages.

South Africa, however, noticed shipments improve by 28.four p.c QoQ development, with Nokia performing properly with its aggressive C-series fashions and Samsung having a powerful quarter in preparation for the festive season.

The common promoting value (ASP) for smartphones declined 0.7 p.c QoQ attributable to new fashions being launched within the entry-level value bands.

The beneath 100 U.S. greenback value noticed shipments improve 5.9 p.c QoQ, whereas shipments of units within the 100-200 {dollars} and 200-400 greenback value bands declined 14.1 p.c and 0.7 p.c respectively, the IDC stated.

It says 4G units accounted for 81.Zero p.c of smartphones shipped into the area in Q3 2021, adopted by 3G units with 15.9 p.c share and 5G units with simply 3.1 p.c share.

IDC expects smartphone shipments into Africa to develop 7.6 p.c QoQ in This autumn. A extra steady restoration within the provide chain is predicted ranging from the second half of 2022 when part shortages will begin to ease.

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